Introducing TC Naidoo
I'm TC Naidoo, a seasoned digital specialist with over a decade of industry experience and deep expertise across a wide range of digital disciplines. From CRM and E-commerce to SEO and content media management, I bring both innovation and strategic insight to every project in today’s ever-evolving digital landscape.
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I’ve successfully managed complex campaigns, harnessed the power of Google Analytics, and mastered LinkedIn networking to amplify reach and engagement. In addition to mastering CRM, Shopify and Hubspot platforms.
I specialize in lead generation techniques that consistently deliver results and paid ad strategies that cut through the noise to captivate target audiences.
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In brand management and content creation, I craft compelling narratives that resonate while maintaining brand consistency. My skills extend to web development and optimization—every site I touch is engineered for both peak performance and seamless user experience.
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Beyond my technical skill set, I am a quick learner, I excel in project management, consistently driving multifaceted digital initiatives with precision, attention to detail, and a strong commitment to deadlines.
With me leading the way, success isn’t just an outcome—it’s a journey shaped by creativity, strategy, and an unwavering pursuit of excellence.
TC Naidoo
DIGITAL SPECIALIST
079 877 4484
Email:
Address:
Durban, Umhlanga Ridge, South Africa
Johannesburg, South Africa
Professional Resume
Phone:
EXPERIENCE
2024 - 2025
Hirt & Carter (Pty) Ltd
Digital Account Executive
Directed & manage key promotional and digital campaigns for leading brands - focused on CMS & Gamification solutions.
Key roles included:
- Key Account Management
- Digital Strategy
- CMS & Gamification Project Management
- Campaign Management
2018-2023
Digital Marketing Specialist
Philips META (Middle East; Africa)
My key responsibilities as a Digital Specialist included:
- CRM Lead (Africa) for both B2C & B2B where I developed and nurtured the entire CRM journey.
- Web Development & Optimization
- Social Media Strategy
- Content Creation; Social Media Strategy; Budget Control
- PR & LinkedIn Specialist
- Project & Campaign Management
2017 -2018
Philips META (Middle East; Africa)
CRM Lead & Digital Marketeer (Africa)
My key responsibilities as a Digital Specialist included:
- CRM Lead (Africa) for both B2C & B2B where I developed and nurtured the entire CRM journey.
- Web Development & Optimization
- Content Creation
- Marketing Administration
- PR & LinkedIn Specialist
- Project & Campaign Management
2016 - 2017
Philips META (Middle East; Africa)
Marketing Intern / General Marketing Assistant (South Africa)
My key responsibilities as a Marketing Intern included:
- Marketing Support
- Database Analyst
- Content Creation
- Marketing Administration
- Copy writing
- Reporting and Analytics
2013 - 2015
Core Group - Apple iStore
Sales & Product Specialist
- Sales Specialist
- Product Specialist
- Technical Specialist
- Customer Relationship Specialist
EDUCATION
2021-2022
Brand Strategy & Social Media Strategy
*Graduated as Top Student*
Vega School of Management
I was given the opportunity by Philips to further my studies. I completed two short course certifications at Vega Business School. I specifically chose Brand Management & Social Media Strategy to strengthen my qualification with the expertise.
2018-2019
ULP - Business Management
*Graduated as Top Student*
Wits Business School
I was given the opportunity by Philips to further my studies. I completed this Business Management course and graduated as top student at one of the highest post graduate academic institutions in Africa - Wits Business School.
2017-2018
University of Witswaterstrand
Honours Degree in Commerce
I completed my Honours Degree in Commerce. My majors within this degree were finance and digital marketing. My thesis focused on online consumer behavior and how to use analytics to strengthen the consumer buyer journey
2013 -2016
Bachelor's Degree in Commerce
University of Witswaterstrand
I completed my Bachelors Degree in Commerce. My majors within this degree were finance; economics; information systems and business management.
2008-2012
Bachelors Pass
*2 Distinctions
Key Achievements
House Prefect;SRC Executive;Half Colours Academics
1st Team Cricket
1st Team Soccer
Jeppe High School for Boys
I completed my high school career at Jeppe High School for Boys.
My main activities during my career were academics; cricket; soccer; rugby; tennis; debating were I represented the school at the highest level for all.
CLIENTS
SKILLS
Canva
Lead Generation
Social Media Management
Photoshop & Video Editing
Web Development
Budget Control & Reporting
Experise
CRM Specialist
I have over 8 years experience at Philips Commercial - managing the CRM strategy and creative. Additionally, I have supported the team in building and developing the CRM. I provide weekly dashboards and create the CRM Toolkit and Journey.
I have qualifications and certifications on Digital Campaign Creator, Hubspot, Mail Chimp and SalesForce Marketing Cloud.
LinkedIn Specialist
I have multiple certifications on LinkedIn focused on utilising the tool and improving professional and business growth on the platform. I create compelling articles and currently manage different portfolios on LinkedIn both Professional and B2B. I am passionate about utilising LinkedIn for professional and brand growth and visibility.
SEO & Google Specialist
I have extensive certification on Google and I am a SEO expert for over 4 years.
I believe in visibility and ensuring organisations and brands stay on top of mind within their target audience. I have managed the SEO project plan for Philips for over 4 years and supported in PR and Though Leadership campaigns.