Introducing TC Naidoo
Introducing TC Naidoo, a seasoned digital specialist with over a decade of industry experience, wielding an unparalleled mastery across an extensive array of digital disciplines. With a track record of excellence in CRM, E-commerce, SEO, and social media management, TC stands as a beacon of innovation and expertise in the ever-evolving digital landscape.
Having navigated the complexities of campaign management, Google analytics, and LinkedIn networking with finesse, TC possesses a deep understanding of how to leverage each platform's unique strengths to drive maximum impact and engagement. His expertise extends to lead generation tactics that consistently deliver results, as well as paid ad strategies that cut through the noise and capture audience attention with precision.
In the realm of brand management and content creation, TC emerges as a creative force, sculpting narratives that resonate deeply with target audiences while upholding brand integrity. His strategic mindset extends seamlessly to web development and optimization, where every element is meticulously crafted for peak performance and user experience.
But TC's value goes beyond mere specialization – he is a seasoned project manager, adept at overseeing multifaceted digital initiatives with meticulous attention to detail and unwavering commitment to deadlines. With TC Naidoo at the helm, success isn't just an outcome – it's a journey fueled by innovation, strategy, and a relentless pursuit of excellence.
TC Naidoo
DIGITAL SPECIALIST
079 877 4484
Email:
Address:
Durban, Umhlanga Ridge, South Africa
Johannesburg, South Africa
Professional Resume
Phone:
EXPERIENCE
2020-2023
Philips META (Middle East; Africa)
Digital Marketing Specialist
My key responsibilities as a Digital Specialist included:
- CRM Lead (Africa) for both B2C & B2B where I developed and nurtured the entire CRM journey.
- Web Development & Optimization
- Social Media Strategy
- Content Creation; Social Media Strategy; Budget Control
- PR & LinkedIn Specialist
- Project & Campaign Management
2018 -2019
Philips META (Middle East; Africa)
Digital Marketeer
My key responsibilities as a Digital Specialist included:
- CRM Lead (Africa) for both B2C & B2B where I developed and nurtured the entire CRM journey.
- Web Development & Optimization
- Content Creation
- Marketing Administration
- PR & LinkedIn Specialist
- Project & Campaign Management
2017
Philips META (Middle East; Africa)
Marketing Intern
My key responsibilities as a Marketing Intern included:
- Marketing Support
- Database Analyst
- Content Creation
- Marketing Administration
- Copy writing
- Reporting and Analytics
2014 - 2016
Sales & Product Specialist
Core Group - Apple iStore
- Sales Specialist
- Product Specialist
- Ratings & Reviews Specialist
EDUCATION
2021-2022
Brand Strategy & Social Media Strategy
*Graduated as Top Student*
Vega School of Management
I was given the opportunity by Philips to further my studies. I completed two short course certifications at Vega Business School. I specifically chose Brand Management & Social Media Strategy to strengthen my qualification with the expertise.
2018-2019
ULP - Business Management
*Graduated as Top Student*
Wits Business School
I was given the opportunity by Philips to further my studies. I completed this Business Management course and graduated as top student at one of the highest post graduate academic institutions in Africa - Wits Business School.
2017-2018
University of Witswaterstrand
Honours Degree in Commerce
I completed my Honours Degree in Commerce. My majors within this degree were finance and digital marketing. My thesis focused on online consumer behavior and how to use analytics to strengthen the consumer buyer journey
2013 -2016
Bachelor's Degree in Commerce
University of Witswaterstrand
I completed my Bachelors Degree in Commerce. My majors within this degree were finance; economics; information systems and business management.
2008-2012
Bachelors Pass
*2 Distinctions
Key Achievements
House Prefect;SRC Executive;Half Colours Academics
1st Team Cricket
1st Team Soccer
Jeppe High School for Boys
I completed my high school career at Jeppe High School for Boys.
My main activities during my career were academics; cricket; soccer; rugby; tennis; debating were I represented the school at the highest level for all.
CLIENTS
SKILLS
Canva
Lead Generation
Social Media Management
Photoshop & Video Editing
Web Development
Budget Control & Reporting
Experise
CRM Specialist
I have over 8 years experience at Philips Commercial - managing the CRM strategy and creative. Additionally, I have supported the team in building and developing the CRM. I provide weekly dashboards and create the CRM Toolkit and Journey.
I have qualifications and certifications on Digital Campaign Creator, Hubspot, Mail Chimp and SalesForce Marketing Cloud.
LinkedIn Specialist
I have multiple certifications on LinkedIn focused on utilising the tool and improving professional and business growth on the platform. I create compelling articles and currently manage different portfolios on LinkedIn both Professional and B2B. I am passionate about utilising LinkedIn for professional and brand growth and visibility.
SEO & Google Specialist
I have extensive certification on Google and I am a SEO expert for over 4 years.
I believe in visibility and ensuring organisations and brands stay on top of mind within their target audience. I have managed the SEO project plan for Philips for over 4 years and supported in PR and Though Leadership campaigns.